Marketing Intelligence and Digital Marketing Lead

Kino Świat, to firma, która powstała w 2001 roku. Wiodący niezależny dystrybutor filmów w Polsce, aktywny na najważniejszych polach dystrybucji, takich jak kino, video (DVD/Blu-ray), video na życzenie (VOD) i telewizja. Od 2008 roku firma jest w czołówce największych niezależnych dystrybutorów filmów kinowych na polskim rynku. Oprócz dystrybucji, Kino Świat zajmuje się również produkcją i koprodukcją polskich i zagranicznych filmów.

Role description

• Develop deep knowledge and understanding of the local market, monitoring competitor activities, for current and upcoming projects.
• Collect, manage and analyze marketing data from various sources, including market research where appropriate, to gain insights into customer behavior, market and media trends, and film performance. Draw conclusions and present recommendations based on data analysis and research. Enable teams to use insights to inform decisions on film distribution, marketing strategies and revenue generation.
• Provide analytical support for local and international film promotional campaigns, across the entire film lifecycle.
• Develop activities aimed at optimizing marketing and media costs.

• Recommend digital campaign strategy and digital spend allocation for all local and international titles. Oversee effective execution of digital marketing campaigns with the digital marketing team, agencies etc.
• Development of digital competencies within the entire marketing team.
• Oversee the redesign of company website, focusing on enhancing the user experience and driving business through our digital funnel.  

• Manage the marketing intelligence and digital team which will provide services for all local and international titles

Requirements:

• 5+ years of experience in digital marketing i/or data management, preferably in the film / entertainment industry
• At least 1 year at relevant lead positions
• In-depth marketing experience and a passion for digital marketing/performance and technologies
• Expertise in marketing analytics, performance tracking, reporting tools and equally, how analytics-sourced insights could be turned into action
• Ability to present analysis and visualizations in clear ways to communicate complex messages
• Performance and purpose-driven mindset; problem-solving skills, self-organized and proactive
• DIMAQ certificate in plus
• Fluent English (B2)

We offer:

• B2B contract in a stable, global company
• Hybrid system work
• Annual financial bonus (based on performance)
• Private medical cover for you and your family/partner (Luxmed)
• Life insurance (Generali)
• Working in an international team, interesting projects and tasks

Prosimy o dopisanie w CV następującej klauzuli: „Wyrażam zgodę na przetwarzanie moich danych osobowych przez KINO ŚWIAT Sp z o.o. z siedzibą w Warszawie (00-762), ul. Belwederska 20/22, zawartych w przekazanym CV na potrzeby prowadzonego procesu rekrutacji. Informujemy, że mają Państwo prawo do wglądu w treść Państwa danych i ich usuwania oraz poprawiania. Podanie danych jest dobrowolne.