UK Theatrical Marketing Executive

Company Overview:

ABOUT CANAL+

Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. The group has 26.9 million subscribers worldwide, over 400 million monthly active users on its OTT and video streaming platforms, and a total of more than 9,000 employees. It generates revenues in 195 countries and operates directly in 52 countries, with leading positions in Pay-TV in 20 of them. CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution and aggregation.

It is home to STUDIOCANAL, a leading film and television studio with worldwide production and distribution capabilities; Dailymotion, major international video platform powered by cutting-edge proprietary technology for video delivery, advertising, and monetization; Thema, a production and distribution company specialising in creating and distributing diverse content and channels; and telecommunication services, through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories. It also operates the iconic performance venues L’Olympia and Théâtre de l’Œuvre in France and CanalOlympia in Africa.

CANAL+ has also significant equity stakes across Africa, Europe and Asia, namely in MultiChoice (the Pay-TV leader in English and Portuguese-speaking Africa), Viaplay (the Pay-TV leader in Scandinavia) and Viu (a leading OTT platform in Southern-Asia). canalplusgroup.com/en.

ABOUT STUDIOCANAL (a CANAL+ Company)

STUDIOCANAL, CANAL+’s in-house studio, is one of Europe’s leading film and series studios, with worldwide production and distribution capabilities. It operates directly in nine major European markets including Austria, Benelux, Denmark, France, Germany, Ireland, Poland, Spain and the United Kingdom, as well as in Australia and New Zealand, and offices in the United States and China. STUDIOCANAL finances, produces, and distributes 80 films per year. It owns one of the most prestigious catalogues in the world and the largest catalogue of European titles, boasting more than 9 400 titles from 60 countries. With a catalogue spanning 100 years of film history, STUDIOCANAL has invested close to 25 million euros into the 4K restoration of nearly 1 000 classic feature films over the past 7 years.

STUDIOCANAL also produces over 15 series each year, including local creations and premium international co-productions, and distributes its scripted productions and CANAL+ Originals globally (2,000 hours of current and library content in distribution). Projects are produced in-house by STUDIOCANAL or through its worldwide network of production companies, including 2e Bureau, STUDIOCANAL Original, Flab, Kissman, Pernel and Upside in France; Birdie Pictures, Red Production Company, Urban Myth Films, Strong Film & Television, and Sunny March TV in the UK; Bambú Producciones and Te Espero en Marte in Spain; Lailaps Films and STUDIOCANAL Series in Germany; Opus TV in Poland; Sam Productions in Denmark; Dingie in Belgium; and The Picture Company in the United States. canalplusgroup.com/en/group/content-production-distribution-and-other

STUDIOCANAL is an equal opportunity employer. Beyond our passion for Film and TV, we celebrate diversity and are committed to creating an inclusive environment for all employees without regard to gender, race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity. STUDIOCANAL as a whole are invested in ensuring equality and inclusivity for all and offer many opportunities through our D&I Committee and Employee Resource Groups to allow all employees to bring their full selves to work, and to contribute to the company’s ethos and values.

Role Overview: 

Reporting to the Head of Theatrical Marketing, the role’s core function is to support Campaign Managers across all aspects of a film’s theatrical marketing campaign. As well as lead on some smaller scale theatrical and reissue releases, coordinate exhibitor advertising across all titles and general support across the team.

Titles currently on the STUDIOCANAL UK release slate include:

• Pressure
• Huntington
• The Life of Chuck
• I Swear
• California Schemin’
• Cold Storage
• Evil Dead Burn
• +more to be announced

Main Duties:

• Assisting Campaign Managers on the project management of assigned titles across all areas of the theatrical marketing mix including delivery of creative (both origination and adapts), media, exhibitor activity, promotions, digital / social and events.
• Learning to lead on the marketing campaigns for smaller scale theatrical titles and STUDIOCANAL reissue titles in conjunction with the Home Ent team where appropriate.  
• Exhibitor liaison, in conjunction with Campaign Managers, coordinating all advertising and other paid activity with exhibitors’ ensuring titles have a strong presence across exhibitor real estate, including co-ordination of site checks and keeping contact databases up to date.
• Coordination of the weekly cinema materials send out and designated print/distribution house, ensuring materials for titles across the team are sent out in a timely manner.
• Supporting the Senior Promotions and Partnerships Manager in coordinating promotional activity for titles when necessary, including; screening programs, brand tie-ins, production of merchandise and competitions.
• Close coordination with the UK Senior Digital Marketing Manager and Campaign Manager on social media strategy, content and posts across all platforms  on assigned titles where necessary.  

• Liaison and development of relationships with internal teams as well as the international teams, media agencies, promotional partners, exhibitors and our teams in Ireland.

• Coordinating design and production of all promotional POS on assigned titles, including invitations, company literature and competition / cinema POS.
• Working with relevant teams to ensure UK theatrical campaign materials are readily available on our internal asset supply site.
• Purchase order, invoice and admin support across the team as needed.  
• Keeping up to date with marketing trends and competitor campaigns.

Skills and Experience:

• General knowledge of the film and distribution industry / agencies / UK media owners
• 3+ years prior experience in film or entertainment marketing (ideally distribution)
• Strong copywriting / proofing skills  
• Ability to prioritise workload and multiple campaigns at once
• Excellent organisational skills
• Clear and direct communication skills, excellent English written/spoken
• Assertive, confident approach to work
• Ability to work under pressure
• Efficient and accurate with good reporting skills
• Team player
• Love and passion for film, regular cinema goer.