Global Digital Strategy Lead

Company Overview:

ABOUT CANAL+

Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. The group has 26.9 million subscribers worldwide, over 400 million monthly active users on its OTT and video streaming platforms, and a total of more than 9,000 employees. It generates revenues in 195 countries and operates directly in 52 countries, with leading positions in Pay-TV in 20 of them. CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution and aggregation. It is home to STUDIOCANAL, a leading film and television studio with worldwide production and distribution capabilities; Dailymotion, major international video platform powered by cutting-edge proprietary technology for video delivery, advertising, and monetization; Thema, a production and distribution company specialising in creating and distributing diverse content and channels; and telecommunication services, through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories. It also operates the iconic performance venues L’Olympia and Théâtre de l’Œuvre in France and CanalOlympia in Africa.

CANAL+ has also significant equity stakes across Africa, Europe and Asia, namely in MultiChoice (the Pay-TV leader in English and Portuguese-speaking Africa), Viaplay (the Pay-TV leader in Scandinavia) and Viu (a leading OTT platform in Southern-Asia). canalplusgroup.com/en.

ABOUT STUDIOCANAL (a CANAL+ Company)

STUDIOCANAL, CANAL+’s in-house studio, is one of Europe’s leading film and series studios, with worldwide production and distribution capabilities. It operates directly in nine major European markets including Austria, Benelux, Denmark, France, Germany, Ireland, Poland, Spain and the United Kingdom, as well as in Australia and New Zealand, and offices in the United States and China. STUDIOCANAL finances, produces, and distributes 80 films per year. It owns one of the most prestigious catalogues in the world and the largest catalogue of European titles, boasting more than 9 400 titles from 60 countries. With a catalogue spanning 100 years of film history, STUDIOCANAL has invested close to 25 million euros into the 4K restoration of nearly 1 000 classic feature films over the past 7 years. STUDIOCANAL also produces over 15 series each year, including local creations and premium international co-productions, and distributes its scripted productions and CANAL+ Originals globally (2,000 hours of current and library content in distribution). Projects are produced in-house by STUDIOCANAL or through its worldwide network of production companies, including 2e Bureau, STUDIOCANAL Original, Flab, Kissman, Pernel and Upside in France; Birdie Pictures, Red Production Company, Urban Myth Films, Strong Film & Television, and Sunny March TV in the UK; Bambú Producciones and Te Espero en Marte in Spain; Lailaps Films and STUDIOCANAL Series in Germany; Opus TV in Poland; Sam Productions in Denmark; Dingie in Belgium; and The Picture Company in the United States. canalplusgroup.com/en/group/content-production-distribution-and-other

STUDIOCANAL is an equal opportunity employer. Beyond our passion for Film and TV, we celebrate diversity and are committed to creating an inclusive environment for all employees without regard to gender, race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity. STUDIOCANAL as a whole are invested in ensuring equality and inclusivity for all and offer many opportunities through our D&I Committee and Employee Resource Groups to allow all employees to bring their full selves to work, and to contribute to the company’s ethos and values.

Role Overview:

We are looking for a strategic and collaborative Global Digital Strategy Lead to join our Global Creative Marketing team. This role will give you a great opportunity to shape the digital footprint of our international film releases, driving innovative strategies from production through to global distribution. You’ll play a key role in shaping how audiences connect with our stories — driving creative ideas, sparking engagement, and working across markets to bring campaigns to life online.

Key Responsibilities:

Audience & Platform Strategy:

• Define digital positioning for our international slate, aligning platform strategies with audience behaviours across global markets.

• Lead audience segmentation and behavioural analysis to identify key demographics and content preferences.
• Deliver insights through competitor benchmarking and social trend analysis to guide campaign direction.
• Develop platform-specific strategies and messaging frameworks tailored to audience segments and channel conventions.

Creative Ideation & Content Strategy:

• Translate campaign pillars in to engaging digital content strategies across global and local social channels.

• Provide creative inspiration and format recommendations aligned with character themes and narrative arcs.
• Generate ideas for Content Days and reactive content that taps in to real-time trends and audience sentiment.
• Support influencer marketing by identifying relevant creators and proposing platform-appropriate exécutions.

Stakeholder Liaisons

• Collaborate with internal teams including Global Marketing, Publicity, and Distribution to coordinate campaign execution and asset launches.

• Guide local digital teams with strategic direction, ensuring alignment with global objectives and sharing performance insights.
• Act as primary contact for third-party distributors, especially US-based partners, to ensure strategic alignment and campaign clarity.
• Facilitate regular communication across territories and external partners to coordinate creative, influencer, and digital activations.

 Essential Skills, Knowledge & Experience:

• 7+ years in digital marketing, social strategy, or content leadership roles (preferably within entertainment or media).
• Proven ability to develop and implement global digital and social strategies across the full lifecycle of film releases.
• Experience working on global campaigns across international teams and territories.
• Strong understanding of audience segmentation, platform behaviour, and digital positioning.

• Ability to translate insights into actionable recommendations and to provide creative direction and guidelines for local market adaptation.
• Skilled in competitor analysis, social trends tracking, and performance reporting.

• Strong interpersonal skills to guide and support internal teams, including senior execs.
• Familiarity with influencer marketing and digital partnerships.
• Up-to-date knowledge of social media innovations, platform updates, and emerging tools.