App Product Marketing

K+ is the commercial trademark of Vietnam Satellite Digital Television Company Limited (VSTV), a joint venture between Vietnam Television (VTV) and Canal+ Group (leading pay-TV operator in Europe).

K+ provides premium pay-TV services for all family members offering exclusive contents, diversified thematic channels, nationwide satellite coverage, HD quality signal with multiple packages on different platforms such as satellite TV, OTT (Internet) and co-distribution partners.

After over 15 years of establishment and development, K+ has built a strong human resources team with more than 400 young, enthusiastic and dynamic employees nationwide. K+ is proud to be voted as one of the best working places in Vietnam.

JOB DESCRIPTION:

• Take care touch points in the upper funnel of user journey for OTT streaming service:

• Take charge of ASO planning, execution, and tracking to maximize Mobile App’s visibility (optimize keywords search, app’s ranking, app’s rating, store listing page) and boost user acquisition from App Stores (Google & Apple).
• Support and work closely with stake holders to track, and optimize user acquisition campaigns across multi- digital platforms such as App Store, Google Search, Social, Web, … to maximize effective outcome.
• Conduct market research (OTT market landscape, competitor reviews …) and collect user feedback/ survey (user behavior, interests, satisfaction,…) for data-driven hypothesis and insights.
• Coordinate & align with other functional teams (Digital Sales, Product Development, Content Marketing, Marcom,…) for consistent actions.
• Prepare reports and keep close track on Marketing performance, app metrics, and market/ user research data.
• Other related tasks as assigned.

JOB REQUIREMENTS:

• Experience 2 – 3 years in App/ Growth/ Digital/ Product Marketing
• Proficiency in ASO operation on the App Stores
• Experience in SEO/ SEM is an advantage
• Master App/Web Analytic and Marketing tools such as: Google Console, Apple Connect, GA4, Google Trends, …
• Researching and building questionnaire skills
• English and MS Office (Excel, PP) proficiency is a must
• Basic design skills using Adobe Illustrator/ Photoshop/ Canva for artwork adaptation is preferred
• Independence and teamwork mindset
• User-centric orientation
• Honest, proactive, and responsible in work attitude
• Have high interest in Entertainment (Sports, Films, Shows) and use OTT streaming app regularly.

Please follow us on  
Website: https://www.careers.kplus.vn
Fanpage: https://www.facebook.com/tuyendungkplus
Linkedin: https://www.linkedin.com/company/vst