Permanent - Retention and Value Manager CANAL+ Belgium

About CANAL+Group

Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. On 22 September 2025, CANAL+ confirmed it is in effective control of MultiChoice Group and beginning the integration process. MultiChoice is Africa’s leading entertainment platform, offering a wide range of products and services, including DStv, GOtv, Showmax, M-Net, SuperSport, Irdeto, and KingMakers. Together, the new combined group has 40 million subscribers worldwide, operates in over 70 countries and has approximately 17,000 employees.

CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution and aggregation. It is home to STUDIOCANAL, a leading film and television studio with worldwide production and distribution capabilities; Dailymotion, major international video platform powered by cutting-edge proprietary technology for video delivery, advertising, and monetization; CANAL+ Distribution, a production and distribution company specialising in creating and distributing diverse content and channels; and telecommunication services, through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories.

CANAL+ also has significant equity stakes in Viaplay (the Pay-TV leader in Scandinavia) and Viu (a leading OTT platform in Southern Asia).

Drive Growth by Maximizing Subscriber Value

At CANAL+ Belgium, we believe sustainable growth starts with creating long-term value for our subscribers. As part of our Customer Value Management organization, we are looking for a strategic and data-driven Retention & Value Manager to lead customer retention initiatives, reduce churn, increase engagement, and maximize subscriber lifetime value.

Reporting directly to the Head of Customer Value Management and Experience, you will play a pivotal role in shaping the performance of our subscriber base. Through advanced customer analytics, targeted retention strategies, and value-enhancing initiatives, you will directly influence key business outcomes including retention rates, ARPU, customer lifetime value, upgrade mechanics and overall subscriber revenue growth.

Your mission

Customer Insight & Analytics

· Serve as the organization's subject matter expert for subscriber analytics, customer behavior, and retention performance.

· Develop and maintain a deep understanding of the subscriber base, key customer segments, and evolving consumption patterns.

· Identify churn risks, revenue opportunities, and behavioral trends, proactively alerting stakeholders and recommending corrective actions.

· Deliver analyses and business insights that improve understanding of customer journeys and commercial performance.

· Contribute to budgeting processes, forecasting exercises, business planning, and domain performance reviews.

Retention & Subscriber Value Growth

· Define and execute the subscriber retention roadmap in close collaboration with CANAL+ Group teams and local business stakeholders.

· Lead all churn prevention initiatives, retention campaigns, save offers, win-back programs, loyalty mechanics, and customer value optimization activities.

· Design customer segmentation strategies and targeted interventions that improve retention and increase lifetime value.

· Own the development, execution, and continuous optimization of retention campaigns across all customer touchpoints.

· Coordinate the operational marketing plan dedicated to subscriber engagement and loyalty.

· Identify opportunities to increase product adoption, service usage, and CANAL+ hardware utilization that contribute to stronger customer retention and value creation.

Performance Management & Commercial Impact

· Contribute to the annual customer value management action plan designed to improve subscriber performance and business profitability.

· Drive initiatives aimed at increasing customer engagement, reducing voluntary churn, and strengthening customer satisfaction.

· Analyze campaign ROI, subscriber economics, and customer value metrics to ensure maximum business impact.

What You Bring

Experience & Qualifications

· Native proficiency in Dutch and/or French and professional fluency in English.

· You hold a master’s degree or a bachelor’s degree with equivalent experience.

· Significant experience in Customer Value Management (CVM), CRM, loyalty, retention marketing, subscription businesses, or customer lifecycle management.

· Proven track record in the design and execution of customer retention and churn reduction strategies.

· Experience managing complex marketing, CRM, or customer engagement programs from conception through deployment and optimization.

· Experience working in subscription-based industries such as pay-TV, telecommunications, media, entertainment, digital services or related sectors is highly desirable.

· Strong expertise in customer segmentation, behavioral analytics and customer lifecycle management.

Personal Attributes

· Highly analytical with exceptional problem-solving capabilities and commercial acumen.

· Data-driven decision maker capable of translating complex insights into actionable business recommendations.

· Proactive, autonomous, and comfortable operating in a fast-moving environment.

· Excellent stakeholder management and cross-functional collaboration skills.

· Curious, innovative, and continuously looking for new opportunities to improve performance.

· Organized, detail-oriented, and able to effectively manage multiple priorities.

· Positive, energetic, and results-driven, with a strong sense of ownership and accountability.

Why Join CANAL+ Belgium?

Joining CANAL+ Belgium means becoming part of an international media and entertainment group that is continuously redefining how audiences experience content. You will have the opportunity to shape the perception of a powerful global brand in Belgium, influence strategic decisions at leadership level, and make a tangible impact on the CANAL+ launch in Belgium and drive market visibility and business growth in a rapidly evolving market.