Permanent - Head of Sales CANAL+ Belgium
Brussels, NL
About CANAL+Group
Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. On 22 September 2025, CANAL+ confirmed it is in effective control of MultiChoice Group and beginning the integration process. MultiChoice is Africa’s leading entertainment platform, offering a wide range of products and services, including DStv, GOtv, Showmax, M-Net, SuperSport, Irdeto, and KingMakers. Together, the new combined group has 40 million subscribers worldwide, operates in over 70 countries and has approximately 17,000 employees.
CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution and aggregation. It is home to STUDIOCANAL, a leading film and television studio with worldwide production and distribution capabilities; Dailymotion, major international video platform powered by cutting-edge proprietary technology for video delivery, advertising, and monetization; CANAL+ Distribution, a production and distribution company specialising in creating and distributing diverse content and channels; and telecommunication services, through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories.
CANAL+ also has significant equity stakes in Viaplay (the Pay-TV leader in Scandinavia) and Viu (a leading OTT platform in Southern Asia).
Lead the Commercial Growth of a New Entertainment Challenger
At CANAL+ Belgium, we are launching a completely new offer combining premium entertainment and world-class sports. As we build our position in the Belgian market, we are looking for an ambitious and inspiring Head of Sales to lead our customer acquisition strategy, accelerate subscriber growth, and build a high-performing commercial organization.
Reporting directly to the CEO, the Head of Sales will play a pivotal role in shaping the commercial success of CANAL+ Belgium. You will oversee all acquisition channels, drive sales performance across digital and partner ecosystems, and lead a multidisciplinary team covering e-commerce, large surface retail, partnerships, distribution, and advertising sales.
This is a unique opportunity for a commercially driven leader who combines strategic vision, strong execution capabilities, and a passion for scaling subscription businesses.
Your Mission
As Head of Sales, you will define and execute the commercial strategy that drives subscriber acquisition, revenue growth, and market penetration for CANAL+ Belgium.
Commercial Strategy & Growth
· Define and execute the overall sales strategy in line with company objectives and growth ambitions.
· Drive subscriber acquisition, revenue generation, and market share growth across all sales channels.
· Develop commercial plans and performance targets aligned with budget objectives.
· Identify new growth opportunities, customer segments, and go-to-market initiatives.
· Monitor market dynamics, competitor activity, and consumer trends to continuously adapt commercial strategies.
Channel & Sales Management
· Lead all customer acquisition channels, including direct digital sales, retail (large chains – shop-in-shop, pop-up shops), strategic partnerships, distribution channels, and advertising sales activities.
· Optimize channel performance through data-driven decision-making and continuous improvement.
· Ensure a seamless customer acquisition journey across all touchpoints.
Leadership & Organization Development
· Foster a high-performance culture focused on accountability, collaboration, innovation, and results.
· Coach, mentor, and develop team members to maximize their potential and impact.
· Build strong cross-functional relationships across local and Group organizations.
Performance Management & Commercial Excellence
· Establish and monitor key sales KPIs, ensuring robust performance tracking and reporting.
· Prepare forecasting, budget planning, and sales performance reviews.
· Ensure commercial investments deliver strong return on investment and sustainable growth.
· Present business performance, strategic recommendations, and growth opportunities to senior leadership.
What You Bring
We are looking for a proven commercial leader with strong experience in customer acquisition, channel management, and subscription-based businesses.
Experience & Qualifications
· Degree in Business, Marketing, Economics, Commercial Engineering, or a related field.
· Significant experience in sales leadership, commercial management, business development, or go-to-market strategy.
· Strong experience managing multiple acquisition channels, including digital sales and indirect distribution models.
· Experience in telecommunications, media, entertainment, digital platforms, subscription businesses, or consumer services is mandatory.
· Proven track record of delivering ambitious growth targets and building high-performing commercial teams.
· Strong analytical capabilities and experience managing commercial performance through data and insights.
· Fluency in Dutch, French, and English.
Leadership & Personal Attributes
· Strategic thinker with a strong commercial mindset and growth orientation.
· Inspirational people leader capable of building and motivating high-performing teams.
· Entrepreneurial, hands-on, and comfortable operating in a fast-scaling environment.
· Strong negotiation and stakeholder management capabilities.
· Results-driven with exceptional execution skills.
· Excellent communication and presentation abilities.
· Data-driven decision maker able to balance long-term strategy with short-term performance.
· Resilient, adaptable, and energized by challenging growth objectives.
Why Join CANAL+ Belgium?
Joining CANAL+ Belgium means becoming part of an international media and entertainment group that is continuously redefining how audiences experience content. You will have the opportunity to shape the commercial trajectory of a powerful global brand in Belgium, lead a critical function and play a defining role in the successful launch and growth of CANAL+ in the Belgian market.
This is more than a sales leadership role. It is an opportunity to develop new growth engines, and leave a lasting impact on one of the most exciting launches in the Belgian media and entertainment landscape.