Permanent - Digital Acquisition Manager CANAL+ Belgium

About CANAL+Group

Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. On 22 September 2025, CANAL+ confirmed it is in effective control of MultiChoice Group and beginning the integration process. MultiChoice is Africa’s leading entertainment platform, offering a wide range of products and services, including DStv, GOtv, Showmax, M-Net, SuperSport, Irdeto, and KingMakers. Together, the new combined group has 40 million subscribers worldwide, operates in over 70 countries and has approximately 17,000 employees.

CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution and aggregation. It is home to STUDIOCANAL, a leading film and television studio with worldwide production and distribution capabilities; Dailymotion, major international video platform powered by cutting-edge proprietary technology for video delivery, advertising, and monetization; CANAL+ Distribution, a production and distribution company specialising in creating and distributing diverse content and channels; and telecommunication services, through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories.

CANAL+ also has significant equity stakes in Viaplay (the Pay-TV leader in Scandinavia) and Viu (a leading OTT platform in Southern Asia).

Accelerate Growth Through Digital Excellence

At CANAL+ Belgium, we are transforming the way people connect with entertainment, (sports) content, and technology. We are looking for an experienced Digital Acquisition Manager to drive growth of one of the most recognized media and entertainment brands in the world.

Your mission

The Digital Acquisition Manager is responsible for driving digital subscriber acquisition and conversion performance across CANAL+ Belgium's direct-to-consumer business and is reporting to the Sr. Manager Digital.

Working closely with internal stakeholders, media agencies, and creative partners, the Digital Acquisition Manager ensures that marketing investments, digital experiences, and acquisition initiatives deliver against subscriber growth and commercial objectives.

Key Responsibilities

Digital Acquisition Strategy & Execution

· Lead the execution and optimization of digital acquisition campaigns across Paid Search, Social Advertising, Affiliate Marketing, Video Advertising, and On-Device Marketing channels.

· Monitor campaign performance and drive continuous improvements to maximize acquisition efficiency, conversion rates, and commercial outcomes.

· Ensure media investments and agency recommendations align with business priorities, acquisition targets, and budget objectives.

Campaign Management

· Coordinate and develop acquisition, content, sports, and promotional campaigns from briefing through launch and post-campaign evaluation.

· Act as a coordinator between internal teams and external agencies to deliver campaigns on time and to the required quality standards.

· Manage creative automation and asset variation through Piximedia to support local market needs and performance optimization.

Performance Analytics, CRO & Reporting

· Own the performance of the website by monitoring and analyzing acquisition, website, and funnel performance using GA4, Amplitude, and other analytics platforms.

· Identify opportunities to improve customer conversion through analytics, testing, and customer journey optimization.

· Translate data and campaign learnings into actionable initiatives that support subscriber growth and business performance.

Requirements

· Bachelor’s degree in marketing, Digital Marketing, or a related discipline.

· Minimum 6 years of experience in Digital (Performance) Marketing or E-Commerce.

· Proven experience managing digital acquisition campaigns in a results-driven environment.

· Native proficiency in Dutch and/or French and professional fluency in English.

· Strong analytical capabilities with the ability to translate data into business recommendations.

Preferred skills and experience

· Experience working with digital media agencies and managing digital advertising budgets.

· Familiarity with creative production processes and the ability to brief creative teams on digital assets, including banners, video, and social media content.

· Hands-on experience with Google Ads, SA360, DV360, Meta Ads Manager, and TikTok Ads Manager.

· Experience with digital analytics and conversion optimization methodologies.

Key Competencies

· Commercial mindset with a strong focus on growth and performance

· Data-driven decision making

· Project and stakeholder management

· Strong organizational and execution skills

· Results orientation and accountability

· Collaborative approach with cross-functional teams

Why Join CANAL+ Belgium?

Joining CANAL+ Belgium means becoming part of an international media and entertainment group that is continuously redefining how audiences experience content. You will have the opportunity to shape the perception of a powerful global brand in Belgium, influence strategic decisions at leadership level, and make a tangible impact on the CANAL+ launch in Belgium and drive market visibility and business growth in a rapidly evolving market.